Job Title………………….

Marketing & Events Coordinator

Department……………...

Marketing Department

Supervisor……………….

Owner / General Manager

Plans and executes marketing, advertising, and product promotion activities, consistent with the goals and objectives of the organization.

·         Marketing

·         Advertising & Promotion

·         Customer Service

1)

Marketing

·     Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.

·     Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.

·     Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.

·     Organize community events for the dealership, such as customer appreciation parties, open houses, motorcycle rides, and charity events

·     Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.

·     Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.

·     Attend training sessions to keep current with marketing techniques.

2)

Advertising & Promotion

·     Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers.

·     Create, review and/or oversee television and radio spots, newspaper, magazine advertising, and other promotional publications.

·     Write and edit promotional and informational materials, such as press releases, brochures, and newspaper and magazine advertisements. 

·     Professionally promote the dealership’s products and services to attract new customers and/or target markets.

·     Authorize information for publication, such as interviews with reporters or articles describing activities of the dealership.

·     Working knowledge of design software for creation of graphic promotional pieces

3)

Customer Service

·     Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.

·      Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

·      Associate will have the ability to effectively communicate (verbally and in writing) in an easily understood, grammatically correct manner in English. Associate will be "customer-focused", listening to others, yet being sociable and maintaining an enthusiastic deameanor. Associate will use tact in dealing with difficult situations and maintain the utmost level of patience and respect in communicating with cross-cultural or undecided customers. Bilingual is a plus.

·      Occasional public speaking at dealership-offered seminars.

4)

Other Duties

·      As assigned.

·         No Supervisory Responsibilities

·         Treat all employees and customers fairly, courteously, and with dignity.

·         Model superior customer service behavior for all marketing personnel by maintaining positive relationships with customers, employees, GM’s and owner(s).

·         Be prompt and available for flexible scheduling, including nights and weekends.

·         Be honest and fair in all business dealings.

• Ability to get along with a broad customer base.
• Excellent communication Skills.
• Prefer experience and/or training in promotional activities.
• Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• At least one year in a management capacity preferred
• 1-2 years marketing experience
• 1-2 years event planning experience